Summary: Ulta Beauty adds Early Black Friday Deals

Why It Matters: This shows Ulta Beauty is starting holiday sales early.

What Changed:

• The website content was greatly reduced.
• "Ulta Beauty Rewards®" link was removed from the top bar.
• "Find a Store" link was removed from the top bar.
• "Gift Cards" link was removed from the top bar.
• "Need Help?" link was removed from the top bar.
• A new navigation item "New" was added.
• A new navigation item "Brands" was added.
• A new navigation item "Sale" was added.
• A new navigation item "Discover" was added.
• A new navigation item "Services & Events" was added.
• A new navigation item "Early Black Friday Deals" was added.
• A section promoting Ulta Beauty Rewards® was added.
• A coupon for "Save up to $20 off*" with code GIFTS was added.
• A section for "Only at Ulta gifts" with product carousels was added.
• A section for "Holiday happens here" with links to deals and gift guides was added.
• A "Today's deals" section with a product carousel was added.
• A "Best of Beauty Gifts" section with a product carousel was added.
• A promotion for 20% off with the Ulta Beauty Rewards® Credit Card was added.
• A "Shop by Category" section was added.
• A section for "The salon at ulta beauty" was added.
• A section for "All things Ulta Beauty" was added.
• The "Join / Sign in" link URL changed from https://ulta.com/ to https://www.ulta.com/auth/login.