Summary: Kit expands target audience to bloggers and entrepreneurs

Why It Matters: The platform is moving beyond just "authors" to attract a wider range of online business owners. They also updated their brand history to show more years of experience.

What Changed:

• Updated the headline for their customer showcase to include "bloggers" and "entrepreneurs" alongside "authors."
• Changed their "years of expertise" counter from 12+ years to 13+ years.
• Added new tracking and javascript code to the site footer.