Summary: First Aid Beauty launches 25% off sitewide sale

Why It Matters: The brand is using its partnership with Team USA to drive a major sitewide discount. This shift from seasonal "winter skin" messaging to a high-value promotion could pull customers away from competitors who are not currently offering deep discounts.

What Changed:

• Replaced the "Face Winter" hero banner with a "25% OFF SITEWIDE" promotion.
• Added a new discount code: teamusa25.
• Updated the hero image link to a new Team USA landing page.
• Added "Ultra Repair Cream Warm Vanilla" to the featured product list.
• Added a new "Skincare FAQs" link to the footer menu.