Summary: OLIVE YOUNG launches espoir Early X-mas campaign

Why It Matters: The store is shifting its marketing focus from general brand promotions to specific holiday-themed gift events. They have also added a location-based pop-up to help international shoppers understand shipping and currency.

What Changed:

  • Replaced the "Fill your cart with love" banner with an "Early X-mas Gift from espoir" promotion.
  • Added a new location detection feature that identifies if a user is in the U.S.A.
  • Added a country selector that shows prices in US$ and explains international shipping costs.
  • Updated the site countdown timer.
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