Summary: Zandu launches Payday Sale with 35% discount

Why It Matters: The brand has shifted from a general New Year promotion to a high-value, month-end discount. This suggests a move to capture immediate consumer spending during the typical payday window.

What Changed:

• Replaced "New Year Sale" branding with "Payday Sale" across dozens of product listings.
• Increased the primary discount code from 10% (NY10) to 35% (PAYDAY35).
• Added a new "Pick Any Three for 599" bundle offer link.
• Removed several blog links and detailed expert profile text for Dr. Shiv Shankar Patel from the footer area.
• Updated the main call-to-action link to point to a "Limited Time Offer" collection.