Summary:
Flowers For Everyone adds Valentine's Day collection
Why It Matters:
The competitor is shifting their focus from Christmas to the next major floral holiday. This change helps them capture early search traffic and pre-orders for February.
What Changed:
- Added "Valentine's Day" to the top of the Occasion navigation menu.
- Moved "Christmas" to the bottom of the Occasion list.
- Updated the Pink Lily Queen Vase to a sale price of $109.95 (was $119.95).
- Added new social media content featuring rose bouquets and seasonal arrangements.