Summary:
Capitalise launches interactive business loan calculator
Why It Matters:
The website has shifted from a general credit score overview to a specific, tool-led approach. By providing an immediate way to calculate repayments and interest, they are likely trying to capture users earlier in the borrowing process.
What Changed:
- Replaced the general homepage content with a dedicated business loan calculator tool.
- Added a breakdown section showing loan amounts, interest rates (7% - 16% APR), and monthly repayments.
- Removed detailed sections about credit score monitoring, late payment reduction, and asset finance calculators.
- Simplified the user journey into a 5-step application process focused on loan approval.
- Added a "Frequently Asked Questions" section at the bottom of the page.