Summary: Luma launches localized Houston event discovery

Why It Matters: The platform is shifting from a generic event creation tool to a local discovery engine. By curating specific city guides, they are trying to keep users on the site longer and drive more ticket sales through their own network.

What Changed:

• Replaced the generic "Delightful Events Start Here" landing page with a Houston-specific discovery feed.
• Added a curated "What’s Happening in Houston" section featuring local tech, climate, and culture events.
• Introduced a live event calendar showing specific dates, times, and ticket availability (e.g., "Waitlist," "Sold Out," or price points).
• Added a notification feature for users to get alerted about new local events before they sell out.