Summary: Bloomreach launches Affinity autonomous marketing

Why It Matters: The company is moving from tools that humans use to "agents" that run themselves. This could change how brands think about the work their marketing teams do every day.

What Changed:

• Added Bloomreach Affinity, a new tool that builds and runs email campaigns from a single prompt.
• Updated the homepage to focus on "Agentic AI" and autonomous solutions.
• Switched the primary website language to German for this specific version.
• Increased job openings from 62 to 77 roles.
• Updated the copyright year to 2026 in the footer.