Summary:
Salesloft adds 2025 Forrester ROI data and role-based solutions
Why It Matters:
The company is using new third-party data to prove financial value and is organizing its website to speak directly to different job roles like Marketing and Customer Success.
What Changed:
- Added a new section called "The numbers add up" featuring 2025 Forrester study data, including a 3.3x ROI and $1.3M in tech stack savings.
- Added a "Solutions tailored for every role" section with specific links for Sales Leaders, RevOps, Marketing, Customer Success, and Sellers.
- Updated the footer and navigation links to use absolute URLs (adding "www.") across the site.
- Integrated a new privacy choice banner at the top of the page.