Summary:
KPMG launches massive US-focused service directory
Why It Matters:
The website has moved from a high-level global landing page to a very detailed directory of specific services and industry insights. This makes it easier for clients to find specialized help in areas like AI, tax, and audit.
What Changed:
- The homepage now features a massive list of links for over 100 different country-specific sites.
- A new "Insights by Industry" section was added, covering areas like Alternative Investments, Healthcare, and Private Equity.
- A new "Insights by Topic" section was added, focusing on AI, Sustainability, and Risk.
- Detailed service menus were added for Advisory, Audit, and Tax categories.
- The page content grew significantly, adding over 20,000 characters of navigation and resource links.