Summary:
Ruffwear adds Climate Changer™ Series
Why It Matters:
Ruffwear is putting new winter clothes for dogs on their website. This shows they are focusing on gear for cold weather.
What Changed:
- The main banner changed from "The Confluence™ Life Jacket" to "Made to Move. Made to Fit. Made to Last." and highlights new fall/winter apparel.
- The "What Dogs Are Digging" section now features new products like the Climate Changer™ Fleece Vest and Climate Changer™ Fleece Jacket.
- The "Featured Product" section changed from "Summit Trex™ Shoes" to "About Our Pack."
- A new "Featured" section was added for "Adapt to Any Climate" promoting the Climate Changer™ Series.
- The "Blogs" section updated with new articles like "Dog Apparel Cleaning & Repair Tips" and "Introducing the Climate Changer™ Vest and Jacket."
- The "Pages" section updated with new links like "Apparel Innovation" and "Avalanche Dogs."
- The "Collections" menu now includes "Fall Gear" and "Cooling Gear" moved to the bottom.
- The "Activities" menu reordered some items.
- A new "Event Policy" link was added under "Support."
- The number of reviews for Front Range® Dog Harness changed from 4,120 to 4,133.
- The number of reviews for Quinzee™ Insulated Vest changed from 346 to 348.
- The number of reviews for Cloud Chaser™ Dog Jacket changed from 285 to 287.