Summary: WeightWatchers drops starting price to $10 per month

Why It Matters: The company is shifting from a "6 months free" promotion to a lower, fixed monthly entry price. This may appeal to budget-conscious customers who prefer a low immediate cost over a long-term free period.

What Changed:

• The main promotional headline changed from "6 months free" to "Join for as low as $10/month."
• The secondary pricing text was updated from "$12/mo" to "$10/mo."
• Added "LIMITED TIME ONLY" text to the primary offer banner.