Summary: Eight Sleep adds Pre-Black Friday sale

Why It Matters: This shows Eight Sleep is running a big sale before Black Friday.

What Changed:

• The main headline changed from "Exceptional sleep. Without exception." to "Pre-Black Friday Seasonal savings on extraordinary sleep".
• A call to action "Shop the sale and get up to $400 off*" was added.
• A link to "Shop the sale" for the Pod Cover was added.
• "HSA/FSA Eligible" was added.
• Content about "Sleep Elixir" and "Jet Lag Supplement" was removed.
• Content about "Long-term trend analysis", "CLINICAL-GRADE ACCURACY", and "Disturbance Detection" was removed.
• The disclaimer about FDA evaluation and medical devices was removed.
• Three new customer testimonials were added.
• Some repeated customer testimonials were removed.