Summary: Planable launches social media analytics and reports

Why It Matters: The product is moving beyond just planning and scheduling. By adding "Client-ready social media reports," they are now competing directly with full-suite analytics tools to keep users inside their platform for the entire campaign lifecycle.

What Changed:

• Added a new "Analyze" section featuring "Planable Analytics" for building and scaling client reports.
• Expanded the navigation menu with dedicated "Solutions" for agencies, multi-location brands, and multi-brand companies.
• Introduced "Universal Content" features to support marketing content beyond social media.
• Added new resource tools including a social media pricing calculator and an agency profit margins report for 2026.
• Integrated "SE Ranking" and "SE Visible" into their "growth kit" for SEO and AI search visibility.
• Added a "Collaborate" feature category to highlight real-time feedback and annotations.
• Launched a mobile app prompt for iOS and Android users.