Summary: Athena launches integrated Executive Coaching

Why It Matters: The product is moving from a simple assistant service to a high-end leadership platform. They are now offering human coaching and AI tools to help founders manage their time better.

What Changed:

• Added a new Executive Coaching service that includes two 1:1 sessions per month.
• Introduced a focus on "AI-powered" support, claiming to build a custom AI tool for executive tasks.
• Removed the specific $3,000 per month starting price from the main text.
• Shifted the language from "Elite Assistants" to "Executive Partnerships" and "Strategic Partners."
• Removed the comparison list that showed why traditional in-person assistants are "expensive" or "time-consuming."
• Added a detailed "Member Profile" example showing how coaching and assistants work together to hit specific goals.