Summary: Launched new Primers

Why It Matters: This shows a new product line for makeup.

What Changed:

  • Removed "Skip to main content Enable accessibility for low vision Open the accessibility menu" text.
  • Replaced "Meet Lip Hero" banner with "Skin, meet primers" banner.
  • Added "Makeup" to the "By Product" list.
  • Added "Makeup" to the "Featured" list.
  • Replaced "Bestsellers" in the main navigation with "Primers".
  • Changed the "HOW DO YOU SKINCARE" section to "Skin, Meet Primers".
  • Added "MAKEUP PREP BESTSELLERS" section.
  • Added "Very Glowy Primer" and "Very Mattifying Primer" products.
  • Removed many product bundles from the main display.
  • Removed the "Go-To In The Wild" image carousel.
  • Added a new "Primers by Go-To" section.
  • Updated blog posts to focus on primers.
  • Removed phone number field from email signup.
  • Removed some footer links.
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