Summary:
Launched new Primers
Why It Matters:
This shows a new product line for makeup.
What Changed:
- Removed "Skip to main content Enable accessibility for low vision Open the accessibility menu" text.
- Replaced "Meet Lip Hero" banner with "Skin, meet primers" banner.
- Added "Makeup" to the "By Product" list.
- Added "Makeup" to the "Featured" list.
- Replaced "Bestsellers" in the main navigation with "Primers".
- Changed the "HOW DO YOU SKINCARE" section to "Skin, Meet Primers".
- Added "MAKEUP PREP BESTSELLERS" section.
- Added "Very Glowy Primer" and "Very Mattifying Primer" products.
- Removed many product bundles from the main display.
- Removed the "Go-To In The Wild" image carousel.
- Added a new "Primers by Go-To" section.
- Updated blog posts to focus on primers.
- Removed phone number field from email signup.
- Removed some footer links.