September 27, 2025 ongoing Get alerts for puma.com

Summary: PUMA adds RIPNDIP collaboration

Why It Matters: PUMA is adding new brand partnerships to attract more customers.

What Changed:

  • PUMA removed the "BODEGA" collaboration from the Lifestyle section.
  • PUMA added the "RIPNDIP" collaboration to the Lifestyle section.
  • PUMA removed the "LAS VEGAS" collaboration from the Lifestyle section.
  • PUMA removed the "NYC" collaboration from the Lifestyle section.
  • PUMA removed the "ROSÉ" collaboration from the Lifestyle section.
  • PUMA added new country and language options for Tunisia, Turkey, UAE, and Ukraine.
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