Summary: WHO IS ELIJAH launches 30% off sitewide sale

Why It Matters: The brand has significantly lowered its entry price points and shipping thresholds. This aggressive discounting and the new "Try Before You Buy" program suggest a push to acquire new customers by removing the risk of buying scents online.

What Changed:

• Added a 30% off sitewide discount for Valentine's Day.
• Lowered the free shipping threshold from $135 to $99.
• Included a free 2ml Poetic Dance sample with every order.
• Launched a "Try Before You Buy" service that allows customers to test products for 3 days before being charged.
• Updated the Discovery Set from 12 vials to 13 vials.
• Marked Poetic Dance 30ml as "Sold Out."