Summary: Wix Studio pivots to agency and enterprise focus

Why It Matters: The platform is moving away from "free website" messaging for DIY users. It is now targeting professional designers and agencies who build complex sites for clients.

What Changed:

• The homepage title changed from a "Free Website Builder" to a "Web Platform Built for Agencies and Enterprises."
• Removed mentions of "Create a Free Website in Minutes" and replaced them with "Deliver at Scale."
• Added advanced technical features including custom CSS, a Figma plugin, and an AI code assistant.
• Introduced agency-specific tools like multi-project management, client handovers, and shared team libraries.
• Shifted the primary call-to-action from "Get Started" for individuals to "Start Creating" for professionals.