Summary: GetResponse highlights AI for email and automation

Why It Matters: This change shows GetResponse is putting more focus on AI.

What Changed:

  • The main headline changed from "Email marketing that grows with you" to "Own your growth with AI driven email and automation."
  • The text below the main headline changed from "Get the email tools you need today, with automation and AI that scale with you — all in one affordable subscription" to "Scalable marketing on channels you own: email, website, landing pages, SMS and more."
  • The "Start 30-day FREE trial" button text changed to "Start free trial."
  • A "See our pricing" button was added.
  • The section "EMAIL MARKETING INDUSTRY LEADER SINCE 1998" was removed.
  • The section "Easy & affordable email & automation platform to do it all – market, automate, and sell" was removed.
  • The section "Grow and engage your audience" was removed.
  • The section "Promote and sell across channels" was removed.
  • The section "Create and monetize content" was removed.
  • The text "Get these tools for $15.58/mo, view pricing or try them free" was removed.
  • The "Create FREE account" button was removed from that section.
  • A new section "Other email marketing and automation platforms charge you more for the success they promised to promote" was added.
  • A new section "Limitless access to the tools that move your business forward" was added, with details on unlimited newsletters, automations, and landing pages.
  • A new section "Take further control of your marketing using our additional suite of AI tools and features" was added, listing webinars, AI product recommendations, SMS, web-push notifications, funnels, and forms and popups.
  • The customer testimonials section changed from three separate case studies to one main testimonial from Eveline Cosmetics.
  • The pricing section with "Starter," "Marketer," "Creator," and "Enterprise" plans was removed.
  • The "Make more sales with email marketing & automation today" section was removed.
  • The "100% average list size growth in first 30 days" text was removed from the bottom.
  • The "Top blog content" section was updated with new blog post titles.
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