November 25, 2025 ongoing Get alerts for klaviyo.com

Summary: Klaviyo adds WhatsApp for customer service

Why It Matters: Klaviyo is focusing on new ways to help businesses talk to customers. This could mean they want to offer more support options.

What Changed:

  • A link to the Klaviyo homepage was removed from the top of the page.
  • Social media links (Facebook, Twitter, LinkedIn, Instagram) were removed from the bottom of the page.
  • A new section was added about "WhatsApp for customer service."
  • A new section was added about "Omnichannel marketing in a nutshell."
  • The link for "How to win BFCM with Klaviyo" was updated.
  • The link for "What is a B2C CRM?" was updated.
  • Many internal links were changed from https://www.klaviyo.com/ to https://klaviyo.com/.
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