Summary: Northbeam lowers reported performance metrics

Why It Matters: Northbeam changed the numbers it uses to show how well its product works. This could mean their past claims were too high, or they are now being more careful with their numbers.

What Changed:

• "ad-attributed revenue" changed from $44 billion to $34 billion.
• "ad spend tracked" changed from $11 billion to $10 billion.
• "impressions measured" changed from 0.9 trillion to 0.8 trillion.
• "Increase in ROAS" changed from 15% to 14%.
• "Increase in CVR" changed from 6% to 5%.
• "Decrease in CAC" changed from 9% to 8%.