Summary: EY launches dedicated Cybersecurity services hub

Why It Matters: The competitor is shifting its digital focus from a general homepage to a specific cybersecurity and insights landing page. This suggests they are prioritizing high-growth security services in their marketing funnel.

What Changed:

• The page title changed from a general US homepage to "Cybersecurity | Insights, case studies & services."
• The main navigation link now points directly to the cybersecurity subpage instead of the general homepage.
• Several service names were updated, such as "Financial Crime" and "Payroll Operate" being added to Managed Services.
• "Americas Tax Policy" was renamed to "EY Center for Tax Policy."
• New cookie consent and selection features from OneTrust were added to the bottom of the page.