Summary: Respond.io updates pricing plans and MAC limits

Why It Matters: The competitor has restructured their pricing tiers and how they charge for active contacts. This directly affects their affordability for small teams versus larger enterprises.

What Changed:

• Updated the "Starter" plan to $79/month for 5 users.
• Set the "Growth" plan at $159/month and the "Advanced" plan at $279/month.
• Defined "Monthly Active Contacts" (MAC) as the primary billing metric.
• Added specific overage fees for MACs ($12–$15 per 100 contacts).
• Included AI Agents at no extra cost on Growth and higher plans.
• Introduced a 7-day free trial for the Growth plan.