Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: PostHog is moving beyond deep product tracking to compete directly with simple website tools like Google Analytics and Plausible. They are targeting users who want easy setup and cookieless tracking without the complexity of GA4.

What Changed:

• Added a dedicated Web Analytics product with a pre-built dashboard for pageviews and visitors.
• Introduced a cookieless tracking option to help users avoid using cookie banners.
• Added a detailed comparison table against competitors like Google Analytics and Plausible.
• Published new documentation for web-specific metrics like bounce rates, entry/exit paths, and web vitals.
• Updated pricing to bundle Web Analytics with Product Analytics, offering the first 1 million events for free.
• Added a "Reverse Proxy" feature to help users bypass ad-blockers and collect more accurate data.