February 23, 2026 ongoing Get alerts for hci.org

Summary: Human Capital Institute adds Join Free option

Why It Matters: The site is moving toward a "freemium" model. By adding a free registration path, they can collect more lead data and build a larger marketing list for their paid certifications and conferences.

What Changed:

  • Added a "Join Free" button to the top navigation bar.
  • Added a "Log In" button next to the new registration link.
  • Removed the "So Many Ways to Save in February" promotional banner.
  • Removed several footer links including Privacy Policy and Event Policies.
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