Summary: Triple Whale launches AI-driven "Context Engine"

Why It Matters: The platform is moving away from being just a dashboard. It now focuses on "autonomous actions" where AI can create ads, change budgets, and manage inventory without human help.

What Changed:

• Added the "Context Engine," which gives their AI a full view of a business instead of just looking at single metrics.
• Introduced new AI capabilities that can generate images and videos, resize them for different platforms, and launch them automatically.
• Shifted messaging to highlight "Enterprise-grade" features like SOC 2 Type II and GDPR compliance.
• Updated the platform description to focus on five layers: Data, Trust, Business Intelligence, Activation, and AI.
• Removed several specific case study sections and simplified the homepage to focus on "agent-powered intelligence."