Summary: Ada launches ACX Platform and Practice

Why It Matters: Ada changed how it talks about its main product. It now uses new names and ideas to explain what it does. This could mean they are trying to show a new way of doing customer service with AI.

What Changed:

• The "ada interact 2025" event promotion was removed.
• The main product offering is now called "ACX Platform" and "ACX Practice."
• New sections were added to explain "ACX Platform," "ACX Practice," and "ACX Experts."
• The customer success stories and metrics were updated and re-arranged.
• The "Trusted by enterprises to drive AI customer service" section was replaced with "AI Customer Service Trusted by Enterprises."
• The "experiences that give your customers life back" section was replaced with "Power personalized AI experiences at scale with Ada’s ACX Platform."
• The "built for enterprise scale and flexibility" and "plug & play, no extra steps" sections were removed.
• The "battle-tested AI with enterprise-level rigor" section was updated with new details and a higher country count (35+ to 85+).
• The footer navigation links were re-organized and some were removed or renamed.