Summary:
Hypertxt launches Brand Brain website crawling
Why It Matters:
The product is moving away from generic AI writing. It now uses a customer's own website data to make sure the AI understands their specific business and brand voice before writing.
What Changed:
- Added a "Brand Brain" feature that crawls user websites to learn their value proposition and tone.
- Removed detailed sections about keyword research and brainstorming workflows.
- Removed specific "Step 1, 2, 3" workflow descriptions.
- Removed several external links to blog posts and competitor comparison articles.
- Simplified the homepage by removing over 4,000 characters of instructional text.