January 30, 2026 ongoing Get alerts for siena.cx

Summary: Siena AI launches Reviews Agent for commerce

Why It Matters: The competitor is expanding beyond customer support chat into automated reputation management. This allows them to capture more of the merchant's workflow by handling public customer feedback automatically.

What Changed:

  • Added a new product called "Reviews Agent" for automated reviews management.
  • Inserted a prominent announcement banner and "Learn more" link at the top of the homepage.
  • Expanded the homepage content with more detailed product descriptions and visual examples of AI personas (Mabel, Jessie, Yogi, Sami).
  • Increased the number of customer testimonials and success stories displayed on the main page.
  • Added specific examples of AI interactions for product recommendations and subscription management.
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