Summary:
SAP Emarsys adds interactive product video tours
Why It Matters:
The competitor is using video to show exactly how their software works. This helps potential buyers understand the product faster without needing a sales call first.
What Changed:
- Added a series of video demonstrations to the homepage.
- Included a 3:47 minute video titled "Connect Across the Entire Experience."
- Added specific video sections for AI-powered insights and data-driven decisions.
- Translated video captions and titles into German for local users.
- Added a "Click for sound" feature to the new video players.