Summary:
Pluxee replaces Christmas gift card with Multibenefits
Why It Matters:
The company is shifting its main marketing focus from a seasonal holiday product to its flexible, year-round "Multibenefícios" card. This suggests a push to capture long-term contracts rather than one-time seasonal sales.
What Changed:
- Removed the "Pluxee Gift" Christmas 2025 promotion from the primary hero section.
- Added a new headline and call-to-action for "Pluxee Multibenefícios" focusing on daily routines.
- Updated the blog section with new articles about group dynamics, route planning for transportation vouchers, and labor hazard pay.
- Added a detailed cookie consent and tracking management interface at the bottom of the page.