Summary: Lantern removes revenue ontology and agent builder

Why It Matters: The product is moving away from complex technical language like "revenue ontology" and "GTM engineers." This suggests a shift toward a simpler message focused on data unification and speed.

What Changed:

• Removed the "Revenue Data Platform" and "Revenue Ontology" branding.
• Deleted the section about building custom AI agents on a semantic platform.
• Removed the "Talk to a GTM Engineer" call to action.
• Cut detailed descriptions of "Reverse ETL" and "Complex Reasoning" workflows.
• Simplified the homepage by removing over 75% of the previous technical text.
• Removed specific data counts for companies (250M+) and contracts (1.3B+).