Summary:
Fresho adds operations management to core product
Why It Matters:
The product is moving beyond simple order taking. It now positions itself as a full system for running a wholesale business, including back-end operations and efficiency tools.
What Changed:
- The main headline changed from "Order Management System" to "Order & Operations Management System."
- A new "Features" section was added to the main navigation menu.
- The sub-headline was updated to focus on "efficiency and scale" rather than just "saving time."
- New descriptions were added for platform features like Inventory, Pricing, and Delivery management.
- Physical office addresses for Australia and New Zealand were added to the footer.