December 22, 2025 ongoing Get alerts for fresho.com

Summary: Fresho adds operations management to core product

Why It Matters: The product is moving beyond simple order taking. It now positions itself as a full system for running a wholesale business, including back-end operations and efficiency tools.

What Changed:

  • The main headline changed from "Order Management System" to "Order & Operations Management System."
  • A new "Features" section was added to the main navigation menu.
  • The sub-headline was updated to focus on "efficiency and scale" rather than just "saving time."
  • New descriptions were added for platform features like Inventory, Pricing, and Delivery management.
  • Physical office addresses for Australia and New Zealand were added to the footer.
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