Summary: PepsiCo launches flavor swap for chip brands

Why It Matters: The company is using "flavor swapping" between its famous snack brands to create new interest. This is a simple way to make existing products feel new and exciting to customers.

What Changed:

• Added a new featured story titled "Ready for a swap? These fan-favorite chip brands are trading flavors."
• Moved the Martha Stewart "Local Eats Fest" story down in the "What's new" list.
• Removed a small link to the sitemap from the very bottom of the page.