November 12, 2025 ongoing Get alerts for posthog.com

Summary: PostHog launches Web Analytics

Why It Matters: This adds a new product for tracking website visitors.

What Changed:

  • A new product called "Web Analytics" was added.
  • This new product focuses on privacy, no cookies, and real-time data.
  • It includes features like tracking visitors, pageviews, sessions, bounce rate, and entry/exit paths.
  • The pricing for Web Analytics is bundled with Product Analytics, with the first 1 million events free.
  • New customer testimonials specifically for Web Analytics were added.
  • A comparison section was added, showing how PostHog's Web Analytics differs from competitors like GA4.
  • A demo video for Web Analytics was added.
  • Detailed feature comparisons, deployment options, pricing model, and security features for Web Analytics were added.
  • New documentation links for Web Analytics were added.
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