December 19, 2025 ongoing Get alerts for heygen.com

Summary: HeyGen launches new tiered pricing plans

Why It Matters: The company is moving from a general landing page to a structured pricing model. This helps them sort users into free, individual, and team categories to grow their revenue.

What Changed:

  • Added a new pricing page with three tiers: Free, Creator ($29/mo), and Team ($39/seat/mo).
  • Introduced a 22% discount for users who pay for a full year at once.
  • Added a detailed feature comparison table showing limits for video length, resolution, and avatar types.
  • Included a new FAQ section specifically about billing, cancellations, and commercial usage rights.
  • Added customer testimonials from Capterra and Product Hunt to build trust on the pricing page.
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