Summary: Reform adds AI and progressive profiling content

Why It Matters: The competitor is shifting its content strategy to focus on advanced lead generation topics like AI-driven CRMs and data collection tools. This helps them attract users looking for more sophisticated marketing technology.

What Changed:

• Replaced blog posts about FERPA and ePrivacy with new articles on AI-driven CRMs and progressive profiling tools.
• Updated the category label for the "Form Abandonment" article from "Growth Insights" to "Form Optimization."
• Removed a direct link to the Terms of Service from the bottom of the page.