Summary:
Euro Car Parts launches "Basket Builder" discounts
Why It Matters:
The competitor has shifted from a spend-based discount model to a quantity-based model. This encourages customers to buy more items per order to unlock higher savings.
What Changed:
- Replaced "Spend & Save" (based on £100/£50/£20 totals) with "Basket Builder" (based on buying 3/2/1 parts).
- Updated the top banner to specifically highlight "SAVE 25% ON 3 PARTS."
- Added a new "Detailing" category to the main navigation menu.
- Renamed "Car Cleaning Accessories" to "Car Cleaning & Accessories" in the sub-menu.
- Added a new customer feedback survey at the bottom of the site that asks for Net Promoter Score (NPS) and screenshots.