Summary: Lloyds Premier replaces Mortgages in product list

Why It Matters: This change highlights a shift in how Lloyds Bank presents its key products. It moves a specific current account, "Lloyds Premier," to a more prominent spot, replacing "Mortgages" in a general product listing. This could mean they want to push this account more.

What Changed:

  • The "Mortgages" product heading was removed from the main "Our Products" list.
  • "Lloyds Premier" was added to the main "Our Products" list.
  • The description for "Lloyds Premier" was added: "Get the account that offers Bupa Family GP and Wellbeing Subscription, Lifestyle Benefits, financial coaching, enhanced rates and offe".
Track companies like lloydsbank.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →