January 30, 2026 90-day analysis Get alerts for gusto.com

Summary: Gusto launches Solo plan for S corp owners

Why It Matters: Gusto is shifting its focus toward single-person businesses and S corp owners. This move targets a specific segment of self-employed professionals who need to pay themselves a salary to save on taxes.

What Changed:

  • Replaced a section about 50-state tax registration with a new promotion for "Gusto Solo."
  • Added specific messaging for S corp owners regarding "reasonable salary" compliance and tax savings.
  • Updated the "Services" footer label from "People platform" to "Small Business Platform."
  • Updated the copyright year from 2025 to 2026.
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