Summary: The Luxury Hut launches watch part-exchange tool

Why It Matters: The competitor is shifting focus from simple buying and selling to a "trade-in" model. This helps them acquire high-end inventory like Rolex and Patek Philippe without paying full cash upfront, while locked-in customers buy their next watch from them.

What Changed:

• Changed the homepage focus to a dedicated "Part Exchange Your Watch" landing page.
• Added a multi-step online valuation form for customers to submit trade-in details.
• Updated the site title to target "Part Exchange Your Watch in London" for search engines.
• Added detailed guides on how to trade watches online versus in-store.
• Removed the large "New Arrivals" product grid and jewelry listings from the main view.