Summary: Venezia Maschere launches 5% discount for new orders

Why It Matters: The competitor is now using a price incentive to capture first-time buyers and collect email addresses for their marketing list.

What Changed:

• Added a "5% OFF on your first order" discount banner at the top of the site.
• Added a newsletter signup form that offers a coupon code in exchange for an email address.
• Added a multi-language switcher for English, French, German, Spanish, and Italian.
• Added a Trustpilot rating display showing "95% of customers gave us 5 stars" with over 300 reviews.
• Expanded the navigation menu with many new categories like "Luxury Masks," "Halloween Masks," and "Masks for Weddings."
• Added a "100% Made in Italy" certification badge and dedicated page link.