Summary: Eclincher shifts focus to executive ROI reporting

Why It Matters: The platform is moving its content strategy away from local SEO tactics toward high-level business value. This suggests they are targeting senior decision-makers who need to justify marketing spend to their bosses.

What Changed:

• Replaced a blog post about "Local SEO & Franchise Pillars" with a new article titled "The ROI & Executive Attribution Pillar: Solving the CMO Reporting Gap."
• Added a specific link to their GDPR compliance page at the bottom of the site.