Summary:
Diptyque launches personalized engraving services
Why It Matters:
Adding personalization like engraving makes products better for gifting. It also helps the brand stand out during the busy holiday shopping season.
What Changed:
- Added a new "Engraving" section for perfumes and candles.
- Updated the "Iconic Candles" description to mention a free limited-edition holiday gift box.
- Changed "Holiday candles" navigation links to "Festive candles."
- Replaced the "Pomander" candle of the month feature with "Feu de Bois."
- Swapped the "Set of 5 Eaux de toilette" in the bestsellers list for "L'Eau Papier."
- Added a new "Winter skincare" section and "Exclusive Artist Pieces" category.