Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: PostHog is moving beyond deep product tracking to compete directly with simple website tools like Google Analytics and Plausible. They are targeting users who want easy setup and cookieless tracking without the complexity of GA4.

What Changed:

• Added a dedicated Web Analytics product page focused on pageviews, visitors, and bounce rates.
• Introduced a cookieless tracking option to help users avoid using cookie banners.
• Added a direct comparison section targeting Google Analytics 4 and Plausible users.
• Updated pricing to bundle Web Analytics with Product Analytics, offering the first 1 million events for free.
• Included a technical tutorial for building a broken link checker using Next.js.
• Added customer testimonials specifically highlighting the switch from GA4 and Plausible.