February 14, 2026 ongoing Get alerts for braze.com

Summary: Braze removes Canvas journey orchestration feature

Why It Matters: Braze appears to be shifting its focus away from manual journey mapping (Canvas) to prioritize automated, AI-driven decision-making. This could signal a move toward "black box" automation rather than user-controlled workflows.

What Changed:

  • Removed the section for "Orchestrate real-time, cross-channel journeys with Canvas."
  • Replaced the journey orchestration focus with a duplicate mention of "Understand your audience with Segment Builder."
  • Increased the prominence of "BrazeAI Decisioning Studio™" as the primary way to manage customer interactions.
Track companies like braze.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →