Summary:
Demandbase launches Agentbase AI agents
Why It Matters:
The product is moving from a passive data platform to an active system that uses AI agents to perform sales and marketing tasks automatically.
What Changed:
- Added "Agentbase," a new feature with AI agents that work together to build pipeline.
- Updated the homepage to focus on "Buying Groups" rather than just individual contacts.
- Added new customer success proof points from SAP Concur, Thermo Fisher Scientific, and Ingram Micro.
- Expanded the website navigation to include specific industry solutions like Financial Services and Manufacturing.
- Included a new section called "Unspam your brand" to promote account-based marketing over traditional lead generation.