Summary: Demandbase launches Agentbase AI agents

Why It Matters: The product is moving from a passive data platform to an active system that uses AI agents to perform sales and marketing tasks automatically.

What Changed:

  • Added "Agentbase," a new feature with AI agents that work together to build pipeline.
  • Updated the homepage to focus on "Buying Groups" rather than just individual contacts.
  • Added new customer success proof points from SAP Concur, Thermo Fisher Scientific, and Ingram Micro.
  • Expanded the website navigation to include specific industry solutions like Financial Services and Manufacturing.
  • Included a new section called "Unspam your brand" to promote account-based marketing over traditional lead generation.
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