Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is moving from a simple lookup tool focus to a clear, tiered subscription model. This makes it easier for businesses to understand their costs and compare features like CRM integrations and lead lists.

What Changed:

• Replaced the "Technology Lookup" homepage with a dedicated "Plans & Pricing" page.
• Added three clear pricing tiers: Basic ($295), Pro ($495), and Team ($995).
• Listed specific feature limits for technologies, keywords, and retail reports.
• Added a detailed "All Plans Include" section highlighting 30+ features and integrations.
• Included a new Frequently Asked Questions section about billing and data sourcing.
• Added physical incentives like a free t-shirt and cap for long-term users.